Who lives in a pineapple under the sea? Absorbent and yellow...with a new Highlander key?
One of the announcements that came from the New York Auto Show was that the 2014 Toyota Highlander SUV is being built with customer feedback in mind. Specifically, one with Spongebob Squarepants to help better showcase the Highlander as the perfect family vehicle! Toyota group vice president Bill Fay made the statement, saying that a marketing deal will be announced later this year.
While we don't know much yet about how the beloved Nickelodeon character will be involved (a commercial with the Highlander cruising underwater in a bubble? Spongebob jamming out to some "Best Day Ever" and showing kids the Entune entertainment system?) we do know that Toyota is going for a "bigger is better" theme with their new SUV. They've upped the cargo space behind the third row of seating by 34%, added three extra inches to the overall length of the vehicle, and increased seating in the vehicle from seven passengers to eight, thanks to additional seat space in the third row. The automaker also announced that the rear-quarter windows were slightly increased in size, which should help to improve visibility.
The 2014 Highlander will be powered by either a 2.7-liter four-cylinder engine or a 3.5-liter six-cylinder engine. Those who opt for the V6 will get an upgrade from the old five-speed transmission (seen in the 2013 model) to a new six-speed, that is said to improve acceleration and overall fuel economy.
One of the things that most customers might not know about this new car, which I personally think is a great selling point, is the fact that it's now being built exclusively here in the United States, over in Indiana. Those who might have previously overlooked the car for fear of "not buying American" can finally put that argument to rest.
Are you excited for the 2014 Highlander? What do you think a commercial with Spongebob will be like?
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